Using Plan Metrix and Comscore Data for Powerful Media Planning
Plan Metrix allows in-depth analysis with more than 6,000 audience targets across 19 categories. You can target attributes like demographics, lifestyle, product ownership, purchase intent, and observed online behavior.
![Using Plan Metrix and Comscore Data for Powerful Media Planning](/content/images/size/w2000/2023/10/iPad-Picture.png)